Global Diversity and Use

  • 20,000 Species Worldwide: MAP encompasses a rich variety of plants, serving as a valuable resource across multiple cultures worldwide.
  • 50%+ Used in Food: Over half of MAP species are utilized in food, spanning a wide range of products like dietary supplements, natural colorants, pigments, and biopesticides.

Economic Contribution

  • $160 Billion in Global Revenue: The MAP sector generates impressive global revenue, underscoring its economic importance on an international scale.
  • 8% Growth Rate in 2023: With a steady and significant growth rate, the MAP market continues to thrive in an expanding market.

Morocco’s Position on the International Stage

  • 7th Largest Global Exporter of MAP: Morocco ranks among the top exporters of MAP, demonstrating its expertise and influence in this sector.

Markets and Applications

MAP finds a wide range of applications, notably in the following sectors:

  • Green Cosmetics, Aromatherapy, Flavors, and Fragrances: 10% to 15% of MAP is used in these areas, valued for their aromatic properties and benefits for skin.
  • Medicine: 15% of MAP is utilized in the production of pharmaceuticals, foods, and dietary supplements, showing its therapeutic and nutritional potential.
  • Food: Approximately 50% to 55% of MAP is used in various food products, contributing to the diversity and quality of goods available on the market.

These key figures emphasize the strategic importance of MAP both globally and locally, offering significant economic opportunities and contributing to diversification and innovation across numerous industrial sectors.